Myver Sellerie
The story of an equestrian passion that became a project
The Founders of Myver Sellerie
Mathilde Bonnet & Jérémie Genoud
Mathilde grew up around horses. Not just in books or childhood dreams, but in stables, with her hands in the horse’s mane and her boots in the straw. Riding wasn’t just a hobby—it was a way of life. With a background in marketing and communications, she was determined to build a brand that reflected who she is and to share her passion with as many people as possible.
By her side, Jérémie discovered the world of equestrianism through Mathilde’s eyes—and has never looked back. With his background at HEC and his knack for management and project development, he was able to structure and bring to life what Mathilde held dear in her heart. Together, they form a complementary duo, united by an adventure that transcends them both.
- Our History
01.
Why Myver Sellerie? The idea behind the brand
A secondhand market that lacked high standards
Our adventure began with the purchase of our first horse. Eager to give him the best, we quickly realized that high-quality equestrian gear could be expensive. Naturally, we turned to the secondhand market—and the disappointments weren’t long in coming. Unsuitable items, products that didn’t live up to their promises, and one day, upon opening a package, a dead mouse at the bottom of a Rug. That single image sums up everything that was missing from that market: care, high standards, and respect.The name Myver: Silver and Mylie, our faithful companions
That’s how Myver Sellerie came to be—an affordable and secure way to find high-quality secondhand items. As for the name, it embodies what matters most to us: Myver, that's Silver, our faithful four-legged companion, and Mylie, our beloved dog. Two letters, two loves, one name.
02.
From Idea to Reality: The Founding of Myver Sellerie in 2022
Core Values: Excellence, Honesty, and Passion
Mathilde couldn’t imagine selling anything any other way. Every item resold was carefully cleaned, inspected, and prepared for its new life. Out of conviction, not out of obligation. As the inventory grew, the need became clear. In October 2022, Myver Sellerie was officially launched—built on the values held by its founders: high standards, honesty, passion, and attention to detail.03.
The Evolution of Myver Sellerie: From Refurbished Products to the Circular Economy
At first, Myver offered a few refurbished items, with no option to resell. After listening to the Riders, we quickly realized that something was missing: a simple, reliable place to give your gear a second life, hassle-free.
An online estimator to make reselling easy
Today, everything is much simpler. Our online estimator lets you sell your items in just a few minutes, and the payment is credited immediately to your Myver wallet.
Our partnership with Kentucky Horsewear
This approach to reuse, Kentucky Horsewear shares this vision. It was only natural that we formed a partnership: resell your equipment on Myver, and convert your trade-in into a Kentucky gift card worth 50% more. The best for your horse, through a responsible approach and a circular economy.
